Get the best SEO toolkit
Search Engine Optimisation, is a process of optimising a website to improve its ranking in search engine results and make it more visible to potential visitors.
With millions of websites and billions of searches being conducted every day, it's crucial to make sure your website stands out and is easily discoverable. Search engines, like Google, use complex algorithms to determine the relevance and quality of a website and its content. By optimising your website for these algorithms, you can improve its visibility in search results and attract more potential customers to your site. This can lead to an increase in traffic, leads, and ultimately, sales.
Moreover, SEO also helps to improve the user experience of your website. A well-optimised website is easier to navigate, faster to load, and provides relevant information to the user. This enhances the user's experience, increases their satisfaction, and encourages them to spend more time on your site, which can lead to increased engagement and conversions.
Another benefit of SEO is that it provides long-term results. Unlike paid advertising, which stops as soon as you stop paying, SEO efforts can continue to provide benefits even after the initial optimisation work has been completed. A well-optimised website will continue to rank well in search results and attract visitors long after the initial investment has been made.
Search Engine Optimisation
At Iconography, we are constantly updating and improving our platform, IXO Commerce, and all of our features are built for both new and existing clients.
There are loads of ways to boost the organic ranking of your website and to improve the SEO tools available to you; our team would love to speak to you.
A well-optimised website will continue to rank well in search results and attract visitors long after the initial investment has been made
Use the best tools
Regardless of how you manage your website, there will be a cost. Whether you're doing it yourself in your limited free time, employ a member of staff, or use a third party agency, there will be an impact on your business.
That's why it is essential that you use the very best tools, so that your website can be managed as efficiently as possible.
It starts with automation, such as automated Meta Data and Image Alt Text. This simple solution can save an enormous amount of time, but the difficulty with automation is that it can be very easy to miss the obvious. That's why we've developed a variety of solutions that allow you to work a little bit smarter:
Content Reporting
Quickly and easily spot which pages and products are missing images, content and other data.
Proper reporting should cover off:
- Products with missing images
- Products with missing descriptions
- Products with descriptions that are too short
- Products missing key information, such as 'Brand' or 'Collection'
Keyword Checker
When you're typing content, how do you know whether it is suitable? In an ideal world, we'd have keyword research for every topic and then cross check that research against our copy, but that isn't always as easy as it sounds.
That's why we have built this intuitive tool:
You can immediately see the top ranking keywords for your content, as well as getting insights into which secondary search terms will be good for that page.
Meta Data Validation
Automated Meta Data can go a very long way towards setting up and maintaining your SEO, but even if you're curating all of this manually, you can still make mistakes. We've added a selection of simple warnings that will flag when Metat Titles and Descriptions are too long, or if they are missing the Keywords that are in the rest of your copy!
SEO solutions should improve efficiency and help you to make better content
Sensible tools for Search Engine Optimisation will make your website rank better organically with search engines like Google and Bing.
Doing it right will let your team work more efficiently and offer them new approaches to maximise the benefit of SEO.
Our core B2C eCommerce platform
Enterprise level eCommerce, tailored for each client by our team of dedicated developers. XTRO eCommerce features a comprehensive suite of leading edge features, including personalisation and intelligent merchandising to drive performance and deliver higher levels of user engagement and conversions.
13th February 2023