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B2B eCommerce

Our unique platform

B2B eCommerce

We don't just build an eCommerce website for our B2B customers. We work with them to understand all of their needs and to produce a fully rounded solution. 

We have some great B2B clients who challenge and trust us to deliver online solutions tailored to fit and refine their existing business processes whilst providing a bridge to the future which increasingly may mean also selling direct to the consumer (D2C).



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Choose the right eCommerce agency to support your complete B2B strategy

We find that businesses wanting to sell to other businesses via eCommerce need to be approached with a different mindset than conventional B2C eCommerce projects. It's never a 'one size fits all', so we offer a service that's built to fit your needs

Iconography take the time to examine every aspect of your business, from customer management and order fulfillment through to your routes to market and invoicing processes. We ensure that our platform provides you with the best possible service. 

Knowledge based decisions

We understand your business so your systems can fulfill every requirement

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Just some of the questions we'll be asking:

Would it benefit your business to create quotes in the system, to be completed by your sales staff, or retrieved by your customers online?

Are there workflow improvements to be had via a link with other core business systems such as manufacturing systems, or accounting software?

How can trade account purchasing permissions be changed to best fit your needs; do you need to enable head office ordering on behalf of client branches?

Do you use customer specific price lists and can we automatically assign these to customers?

Would your customers use a quick ordering or repeat ordering feature?

Will the site need to offer direct to consumer eCommerce? If so, we'll have to talk about how best to achieve on twin objectives and engage with both audiences fully!

How would your customers benefit from a stock feed that they can integrate with their website, or their internal stock systems?

Asking more questions and thinking a bit harder to join up the most obscure dots

Profit Margins

IXO Commerce includes reporting on all sales, along with the selling prices and profit margins. It'll even report on the value of held stock. 

Warehouse Management

We don't just look at selling, but how you'll be able to fulfill your orders. That's why we allocate stock and orders to multiple warehouses. 

Customer CRM

We include a simple CRM system to enable you to keep track of your orders, customers and diarise your to-do lists.

Trade Price Lists

IXO Commerce allows you to configure unlimited price lists for all of your trade customers. You can set customer discounts in bulk or even per product.

“Having spent the previous year unsuccessfully trying to launch a new trade website with another web design company we started working with Iconography late last year with the goal of going live by early Spring.  They worked closely with us to understand the full brief and have been quick to react to our feedback through the process.  The new website launched on schedule and we are delighted by its look and functionality.”
- Bentley Designs

Bentley Designs

Our most recent B2B site is for a large furniture importer - we tailored our INTUS B2B eCommerce platform to provide:

  • Retailer branded catalogues, customised by the retailer
  • Parent/child customer accounts – ability to order from head office to a subsidiary location
  • Quick orders from courier codes or the web interface
  • Order history/repeat ordering
  • Bulk container ordering, showing container capacity
  • Stock delivery dates driving lead times
  • Real-time stock on an account-specific basis, based on stockist permissions
  • Sales team interface for remote and in-person sales or quote building during phone calls, sales visits and exhibitions
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Bentley Designs trade website

End to end business support

We want our clients to succeed - that's why Iconography is interested in a long term relationship

Beyond B2B

We've been doing this a long time, and we have a lot of experience with building high performing B2B systems. So, whether you need a simple website, or are looking to offer products Direct to Consumer, Iconography know the questions to ask that'll transform your business processes.

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Custom B2B eCommerce
Custom B2B eCommerce

We understand how to structure eCommerce for trade customers. INTUS Trade provides the specific stock, lead time and product information they need and the pricing, promotion, ordering and delivery options necessary to ensure all our trade sites are a useful resource which supports customers and adds real value.

by iconography