Arada Stoves

Converting enquiries into sales

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Not every website is about eCommerce. Often, a well formatted non transactional site can have the same effect, especially for business to business eCommerce. When your sales process is highly consultative like Arada Stoves’, you might not want to take eCommerce orders.

When we started speaking to Arada Stoves, we quickly realised that this was their position. It’s not unique, but it does require a different approach. That’s why they chose us.

Arada Stoves are a Westcountry manufacturer, but even though they’re local to us, that’s not why we were selected. They knew that we have a national reputation as award-winning website providers in the B2B sector.

We took the time to understand their customers' buying journey and built a website that focusses on gathering inbound enquiries. It's clean, simple to use, and highly effective. 

Asking the

Right Questions

Asking the

Well designed, well structured, high performing



Business to Business

Selling online can seem simple, and selling to business online might look straightforward. With our experience, we know how to avoid the pitfalls and grasp the opportunities.

Asking the Right Questions

At Iconography, we take the time to speak to our clients, to understand their needs, instead of forcing a square peg into a round hole.


Easily Scalable

Modern businesses need a digital operations platform that is ready to grow with them; take advantage of the full suite of function available in IXO Commerce. 

Conversion Rate Optimisation

IXO Commerce comes with intelligent behavioural triggers delivering targeted messaging to individual customers based on their browsing activity and user journey.


We understand how to structure eCommerce for trade customers. INTUS Trade provides the specific stock, lead time and product information they need and the pricing, promotion, ordering and delivery options necessary to ensure all our trade sites are a useful resource which supports customers and adds real value.

Custom B2B eCommerce

We understand how to structure eCommerce for trade customers. INTUS Trade provides the specific stock, lead time and product information they need and the pricing, promotion, ordering and delivery options necessary to ensure all our trade sites are a useful resource which supports customers and adds real value.

Would you like to know more?