Marketing Tools
CRO, SEO, email marketing and personalisation
IXO Commerce represents years of effort, refinement and improvement – it offers a wealth of features and functions and the sort of flexibility, personalisation , SEO and CRO tools that eCommerce professionals expect as standard.
- Are you able to create dynamic, attractive landing pages without knowing how to code?
- Does your platform empower you to give personalised experiences to your customers?
- How does your platform encourage customers to complete the checkout process?
Digital Artisans
SEARCH ENGINE OPTIMISATION
Over the many years of working with high calibre SEO agencies, we have built the platform to the very highest standards with a selection of tools to further tailor your content to Google's requirements.
Bespoke Functions
SEO Best Practices
IXO Commerce grew out of an Enterprise eCommerce platform, so solid Search Engine Optimisation is baked right into the DNA. Google's best practices inform every part of website design, with emphasis on site speed, browser caching, responsive servers and minimal code. Nothing is overlooked.
Responsive Design
Regardless of which device your customer is using, they will always see IXO Commerce perfectly rendered, with all content laid out in a perfectly readable format. Not only is this a great user experience, but it's perfect for Google's algorithm as they prioritise mobile content.
Site Speed
Site Speed is paramount, and IXO Commerce benchmarked against various tests regularly; it's lightning fast! With minimal first input delay and an incredibly rapid largest contentful paint, it always scores highly. It's not just our demo site, either; once live, all sites are kept in tip top shape.
Optimised Images
Every image that's uploaded onto IXO Commerce is optimised for quality and size. To take just the product images as an example, the user just has to upload the highest quality image they can; this is then resized into seven different sizes, each used differently around the site.
PHP Version
Enjoy the benefits of the latest PHP version on IXO Commerce; if you've been used to older versions, expect a significant speed increase! Staying up to date helps with bug fixes and security, as well as giving our developers the tools to work on your system into the future.
SSL
Every IXO Commerce website goes live with an SSL Certificate pre-installed. That keeps you and your customers safe from malicious activity, secures your website CMS and gives you an all important rankings boost within Google searches, providing you with SEO and security benefits.
Modular Pages
Every Category, Brand and Collection page on the website, as well as the Home Page, can be built with engaging, responsive content, thanks to our Modular System; you can also build any number of landing pages with custom URLs. Quick and easy to use, but incredibly flexible and effective.
Meta Data
IXO Commerce will pre-load Meta Data for every page on your eCommerce site. For products, it will pull content from the product name and description, but if you want a little more control, it'll also empower you to manually edit Meta Data on a product by product basis.
301 Redirects
Every site launch goes through a comprehensive process that includes redirects to reflect updated URL structures. We handle that in house, but if you prefer, or if you would like ongoing granular control, simply use our interface to create your own temporary and permanent redirects.
Google Integrations
Connect your Google AdWords, Analytics and Tag Manager accounts directly into IXO Commerce and you can enjoy detailed, up to the minute, analytics. We're ready for the very latest version of Google Analytics; work with our developers to add custom goals and tracking events to your website journey.
Google Merchant Centre
Enjoy an automated shopping feed designed for use with Google Merchant Centre. All information is drawn from product information entered into IXO Commerce, and can be tailored for your precise requirements; one straightforward feed, additional ones in multiple languages, or whatever else you need.
Affiliate Marketing
IXO Commerce comes with inbuilt product feeds, and we have experience in tweaking these to work with Affiliates. More importantly, we also know all about Affiliate tracking, so you can manage the impact of your marketing, and only pay for those sales that it generates.
Alternative Channels
Consolidate all of your sales channels by using IXO Commerce for centralised product information and order management. We have product feeds ready to use as standard, or can customise them to your requirements; we make your product data work for you.
MARKETING AND CONTENT MANAGEMENT
Create engaging content pages with little effort; incorporate interactive elements like videos, enhanced marketing graphics and banners to craft magazine style pages.
Digital Marketing
Modular Pages
Every Category, Brand and Collection page on the website, as well as the Home Page, can be built with engaging, responsive content, thanks to our Modular System; you can also build any number of landing pages with custom URLs. Quick and easy to use, but incredibly flexible and effective.
Dynamically Personalised Site Content
Use dynamic rules to build up customer groups, and show them specific content on their journey around your site If a customer visits a brand page, use banners to link them back to that landing page; if a customer visits a category, show them a promotion for that category.
Personalised Product Recommendations
IXO Commerce makes recommendations to all customers based on their behaviour on the website. It doesn't just stop at 'customers who looked at this product went on to buy these', but recommends items based on search history, click throughs, category journeys and more.
Customer Engagement Pop Ups
Use your customers' visits to drive real time customer engagement. Customer Engagement Pop Ups can be used to gather email addresses, highlight promotions, and even encourage activity at checkout. We'll work with you to make sure that you have what you need, and what your customers want.
Categories
Products are placed in one or more categories; these are used for both sales and reporting. Customers can navigate the categories when purchasing products, and can enjoy the benefits of a content rich landing page. In addition, each can be linked to Google, eBay and Amazon shopping categories.
Brands
Assign Brand information to individual products, and use that for marketing, setting up a landing page that collects all products together. Your customers and salespeople can sort or search by Brand, or alternatively you can white label your goods to maintain your competitive edge.
Collections
Group products into Collections for automated cross selling and SEO rich content pages. These ranges can be entirely custom, or set to mirror your supplier catalogues, with branded or unbranded names. Each landing page shows the full Collection along with images, video and text.
Customer Engagement Forms
Create your own Customer Engagement Forms and slot them straight into any Modular Page. From straightforward enquiry forms, all the way up to warranty applications or product registrations. You control the questions, the layout and the responses, which can be emailed to you.
Banners
Alongside your modular pages, IXO Commerce also provides a centralised Banner Admin screen. Here, you can upload and assign banners to multiple pages simultaneously. Track impressions and click throughs, or target specific Customer Groups with targeted marketing.
FAQs
Create a series of FAQs to ease the customer journey; provide answers on important concerns like delivery expectations, returns policies and your terms and conditions. IXO Commerce parcels them all up in an easy to read format that's also perfectly set up for SEO and rich snippets.
Events
Manage an Events calendar on your website; this will give your customers access to a diary of your upcoming events. For each event, build a content rich landing page to publicise your event. If you run ticketed events, why not sell attendance slots on your eCommerce website as well?
Photo Gallery
Keep a photo gallery on your website. Unlike social media, you can use this to maintain complete editorial control of images, albums and comments, with no 3rd party influences. Either lock these down in a 'members only' area, or make your imagery publicly available.
Competitions
Engage your customer base with competitions; ask for newsletter signups or Facebook Likes, ask questions and learn more about your customers, or simply require their consent to participate; IXO Commerce will handle the rest and provide you with a list of potential winners!
Refer a Friend
Encourage organic growth and loyalty via a Refer a Friend promotion. IXO Commerce can send an automated promotional code which, when used by the referee, sends a second promotional code to the referrer. Both customers benefit and you increase your sales and customer base.
Customer Reporting and Insight
Interrogate a suite of reports to determine your Best Customers; which spend the most, and on what, who engages with which promotion, who has the highest average order value, and who is placing repeat orders. Then, use this data to create Customer Groups for targeted marketing.
Customer Groups
Build dynamic customer groups for segmenting your marketing efforts using straightforward rules. Base them on customer purchase history, site activity, the date of their most recent visit or purchase. These can be exported to Marketing software via an integration.
Email Marketing
Connect your marketing databases via IXO Commerce; synchronise your audiences and update your customers' marketing preferences automatically. Export abandoned carts, order information and more to take full advantage of your marketing platform. Check our website for approved suppliers.
Email Templates
Amend the tone and textual content of your Automated Emails via a straightforward interface within IXO Commerce; no knowledge of HTML required. Edit each individual communication to precisely match your brand voice, using your tone to communicate with your customers.
GDPR
All aspects of the GDPR are covered; 'proactive consent' is the approach we've taken with every piece of personal data. Customers have to opt into everything, and once they have done so, their data can be anonymised with the click of a button. All reporting is set to work around anonymous data.
Affiliate Marketing
IXO Commerce comes with inbuilt product feeds, and we have experience in tweaking these to work with Affiliates. More importantly, we also know all about Affiliate tracking, so you can manage the impact of your marketing, and only pay for those sales that it generates.
CONVERSION RATE OPTIMISATION
With an experienced team of eCommerce professionals, we are constantly working on tools which allow you to maximise revenues through your website.
Expertly Crafted
Automated Merchandising
With IXO Commerce, you don't need to limit yourself to manual merchandising, or struggle with crude tools. Build custom ranking methods for individual categories. Rather than using a single factor, mix and match popularity, sales, activity, price and stock level to sequence your products.
Augmented Option Selection
Complex products are hard to sell on an eCommerce website. IXO Commerce incorporates careful UX design with function to make even the most complicated items quick and easy to buy. Alternatively, take it to the next level with an immersive 3D experience.
Personalised Product Recommendations
IXO Commerce makes recommendations to all customers based on their behaviour on the website. It doesn't just stop at 'customers who looked at this product went on to buy these', but recommends items based on search history, click throughs, category journeys and more.
Dynamically Personalised Site Content
Use dynamic rules to build up customer groups, and show them specific content on their journey around your site If a customer visits a brand page, use banners to link them back to that landing page; if a customer visits a category, show them a promotion for that category.
Customer Engagement Pop Ups
Use your customers' visits to drive real time customer engagement. Customer Engagement Pop Ups can be used to gather email addresses, highlight promotions, and even encourage activity at checkout. We'll work with you to make sure that you have what you need, and what your customers want.
Live Baskets
Help your customers and get real time marketing feedback by viewing the Live Baskets on your website in real time. As well as monitoring ongoing demand, you can help customers who are having problems; IXO Commerce provides a one click conversion from a Live Basket into a Telephone Order.
Elasticsearch
When you use IXO Commerce's Site Search, you know you're in good company. Elasticsearch is used by businesses such as T Mobile, Audi and Adobe, all around the world; we pair it with some outstanding native tools to give you the edge.
Search Overrides
Use on-site reporting to isolate your most popular searches and set up redirects. Target customers who want to search for a specific Brand by sending them to a Brand landing page, correct typos, or pick up searches for which there are no results.
Search Suggestions
Don't rely on your customers knowing what to look for. Instead, give them on screen prompts when searching on the website. Prompt them to search for your best selling ranges or your most popular categories, using attention grabbing icons to improve your conversion rate.
3rd Party Review Integrations
For an enhanced customer experience, use third party companies like Feefo and Trustpilot, in order to encourage your sales and improve your conversion rate. Trustpilot and Feefo ratings have been shown to improve both, which is why we integrate IXO Commerce with their review platforms.
Post Code Validation Integration
Increase conversions by integrating with a Post Code lookup service like Loqate, to speed your customers through your checkout as fast as possible. Increase the speed and accuracy of your data input in the CMS and EPoS by using exactly the same tool.
Refer a Friend
Encourage organic growth and loyalty via a Refer a Friend promotion. IXO Commerce can send an automated promotional code which, when used by the referee, sends a second promotional code to the referrer. Both customers benefit and you increase your sales and customer base.
Save Card Details for Future Transactions
Tokenised card payments allow your Payment Gateway to store card details for recurring transactions. The advantage of this system is that you remain GDPR and PCI compliant, as IXO Commerce doesn't store this data, just the token; all sensitive information is held in the Payment Gateway.
Apple/Google Pay
Give your customers another option at checkout with Apple and Google Pay. The one click payment services are another way of optimising your conversion rate and simplifying the process of buying online; an excellent choice for eCommerce websites focussing on high transaction volumes.
Pay Pal
Integrate Pay Pal Checkout into your website for an improved customer experience and a better conversion rate. With a simplified process, customers can login to their account, and IXO Commerce will pull their delivery and billing details, with no need for time consuming double entry.
We're so pleased that we found Iconography, from all of the agencies we approached, this one stood out to us from the beginning.
Lisa Birks, Portmeirion Village
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