Lanka Kade
Fair trade wooden toys from an ethical brand
Before they came to us, Lanka Kade were working from a five year old website that had turned into a Frankenstein's monster. It was built up from lots of different software, all bolted together and creaking at the seams.
Worse, they had been let down by their agency.
Lanka Kade came to Iconography to give them a fresh start, one that could handle Direct to Consumer eCommerce, as well as all the customer management and order processing demanded by a busy B2B website.
Fair trade wooden toys from an ethical brand
When it came to creating a website for Lanka Kade, we had a few things that we had to get just right. First was the design; their products look so good that the website had to be perfect.
Second, they needed an integration with Sage 50. Every single order is sent into their database, and every account is updated whenever a change is made. They provide stock levels and the change is instant; their version of Sage 50 has direct access to our database.
It also needed the link to handle their trade accounts, from invoicing and credit limits all the way up to different pricing tiers on the website for trade customers.
- Jason MuntonThe new website has really made a difference by streamlining a whole host of operations
Award Winner
We're proud to say that our partnership has been recognised by the EMC, as Lanka Kade were awarded E-Commerce Business of the Year against some stiff competition.
Direct to Consumer
With IXO Commerce, Lanka Kade gained an entirely new route to market; eCommerce direct to the end customer.
Warehousing
From simple stock levels all the way up to preorders and back in stock dates, the platform handles everything a savvy brand could need.
CRM
Centralising data from all retail channels enables you to deliver effective omnichannel, customer-centric marketing, with a single true view of the customer.
Business Reporting
B2C and B2B orders are placed on the website, centralised and output to finance software. This allows for accurate sell through, P&L reporting, etc.
Custom B2B eCommerce
We understand how to structure eCommerce for trade customers. INTUS Trade provides the specific stock, lead time and product information they need and the pricing, promotion, ordering and delivery options necessary to ensure all our trade sites are a useful resource which supports customers and adds real value.
With the new site, our internet sales were up 62% in 2019 compared to 2018
George, Perry's Cider
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