Firstcall Photographic

Photography eCommerce is an extremely competitive business. All too often, it's simply a race to the bottom as companies compete on price for customers looking for the best deals. 

When confronted with this reality, Firstcall owner Rodney Bates found an opportunity in analogue photography. With the popularity of 'retro' hobbies, they've been able to turn their expertise into a flourishing trade in darkroom chemicals and refurbished cameras.

With their new direction, Firstcall began to look at alternative marketplaces, focusing on Amazon and eBay to maximise their visibility; with the new site and omnichannel visibility, the order numbers rapidly increased. To make all this work, Firstcall needed to leverage operational the operational efficiencies that IXO Commerce can provide. 

The website connects to several key systems to keep the flow of orders and customer notifications moving smoothly. Whether it's updating Mail Chimp with marketing data, or speaking to Sage for the smooth running of their accounts, IXO Commerce lets Firstcall run an efficiently automated business.