Haskins Furniture get the OMNIS advantage

Their Story

We met Haskins Furniture in early 2023 and ran through OMNIS Retail in detail with their operational heads of departments; finance, purchasing, sales, warehousing and IT. It’s very important to us that our clients understand the system that they are buying, and that retailers really understand exactly what we are able to offer. Taking the time to understand their business really gives Iconography’s implementation specialists the advantage when it comes to managing the project, and allows them to tailor our milestones and training to the retailer’s specific requirements.  

As a cloud-based Unified Commerce platform, OMNIS Retail really stood out from their hodgepodge of legacy software, but the difference was really laid bare by a severe system outage during a very busy period. While the existing Furniture Retail System crashed for a ten day period during Haskins' huge Greenwood sale, no real support was offered. Simultaneously, we were in the final stages of getting them live, providing on site support and training, making final changes, and doing everything to ensure a smooth launch. 

When OMNIS Retail went live, just seven months after starting the project (including a 4 week delay caused by the catastrophic failure of their legacy software), our implentation specialists were on hand to make sure that everyone was comfortable with the new platform ahead of the January sales.

What does it do?

In the back office, OMNIS Retail offers a unified order processing workflow. Whatever their source, instore, telephone, email or eCommerce, all orders are processed in exactly the same way. All orders can be viewed in real time, and there is no need to rekey orders for purchasing, or for scheduling deliveries; everything is handled within a single comprehensive system.  

This means that customer special orders can be easily collated and placed with appropriate suppliers via the native purchase ordering functionality, with customers kept up to date throughout. 

Incoming deliveries can be viewed and planned in the calendar using the Warehouse module and can then be scanned in on receipt using system generated barcodes. As they are put away in the warehouse, identifying reservation labels are printed with their locations and movements throughout the business managed and recorded.

Meanwhile, products coming into the warehouse to fulfil customer orders can be added to delivery runs and checked for outstanding balances before being picked and packed. Human error is minimised, as lorries are limited to a maximum number of drops, or to certain postcodes. 

We have a truly impressive suite of tools available to our users, but perhaps the strongest is the ability to personalise the user experience. Managers can toggle permissions, restrict the ability to add discounts to sales orders and completely personalise dashboard reporting. Our CRM can be used to assign tasks to individual users in customisable categories, perfect for the most unique workflows. Even better, we are able to build out custom automations for our clients.