Sequencing your products
Your customers need to be able to find the right product. A decent site search is one way, but they're just as likely to use your categories and, if those categories have too many products, it can quickly become overwhelming.
Visitors are most likely to see the products at the top of the page, and too many eCommerce websites are still sorting products alphabetically.
In store, retailers often look to present customers with best sellers or high margin items, but that can be impractical online. With so many products to sequence, it can simply take too long, leaving them looking for an alternative solution.

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Enterprise eCommerce platforms should offer ways to optimise your conversion rate without increasing your workload.
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