Omnichannel strategy
The concept of being an omnichannel retailer is now well established among commentators and retailers. Therefore to win in omnichannel retailing an omnichannel strategy is required.
The challenge is working out how to meet the needs of a new generation of buyers. This new generation has vastly different expectations and shopping habits to those that went before. Omnichannel retailing is the way to meet those expectations.

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Did you know that our Unified Commerce platform mixes eCommerce, RMS, CRM and EPoS to provide an award winning omnichannel solution?
Would you like to know more? ›What does it mean to be an Omnichannel Retailer?
The idea behind omnichannel retail is that wherever a customer interacts with a retailer the experience is consistent, fluid and personalised. Consequently an omnichannel retailer allows customers to move between channels without disruption or interference. Personalisation is integral to being an omnichannel retailer and delivering an omnichannel customer experience. Therefore customers need to be served with tailored offers, products and home pages to enhance their shopping experience.