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A B2B and D2C website built for the Kingspan Group.


Tanks Direct, www.tanks-direct.co.uk is one of four B2B and B2C eCommerce sites we have provided for the Kingspan Group.

This site was built with the Water & Energy Division, which led the Group’s approach into eCommerce after the strategic acquisition of a number of established independent eCommerce operators (including one of our clients) active in the water and energy sectors.

The site, in addition to eCommerce, was to serve as a digital operations platform and would need to integrate with a new ERP system – Infor LN Enterprise.


Nominated for 'Best B2B Website Launch'

We're proud to say that Tanks Direct has been nominated as one of the best B2B websites of 2022.

We're especially proud of the team on this, and in conjunction with Kingspan, we're feeling hopeful about a win in September!


“We now have 4 sites live on the Iconography platform, with plans to double that over the coming 18 months”
- Paul Mcllroy


Why did they choose Iconography?


Direct to Consumer

Thanks to our experience with other brands, at Iconography, we can advise on all aspects of D2C retail, forming a true partnership.

B2B eCommerce

IXO Commerce provides every feature needed for B2B eCommerce, from CRM sales tools to accounting support and price lists. 


Binning Magento 2

After a bad experience with Magento and a worse one migrating to Magento 2, Kingspan found replatforming to IXO Commerce a doddle.

LN ERP Integration

We've provided Tanks.ie with automation where previous developers had let Kingspan down; this kind of complex integration is our comfort zone. 


Custom B2B eCommerce
Custom B2B eCommerce

We understand how to structure eCommerce for trade customers. INTUS Trade provides the specific stock, lead time and product information they need and the pricing, promotion, ordering and delivery options necessary to ensure all our trade sites are a useful resource which supports customers and adds real value.

Would you like to know more? ›