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A B2B and D2C website built for the Kingspan Group.


Tanks.ie is part of the larger Kingspan group. This Irish multinational trades across Europe, and needed a solution that could handle both the wholesale and retail sales of its complex products.

Ours was not their first website. After being forced to replatform when support for Magento 1 ended, the staff at Tanks.ie had an extremely poor experience migrating to Magento 2. That 'frictionless' process was anything but, and they found the new version to be unsuited, slow and operationally disjointed. That's where we came in.

We have provided them a single solution that fits all of their business needs. We've consolidated B2B and retail orders, while also pushing those sales orders directly into Infor LN, fully automating a previously time consuming process. 


“Having migrated over from Magento 2 to the IXO Commerce platform, we have found it to be much more suited to our needs, much easier to use, and much faster and easier for our customers to navigate through our website.”
- Janice McGuinness


Why did they choose Iconography?


Direct to Consumer

Thanks to our experience with other brands, at Iconography, we can advise on all aspects of D2C retail, forming a true partnership.

B2B eCommerce

IXO Commerce provides every feature needed for B2B eCommerce, from CRM sales tools to accounting support and price lists. 


Binning Magento 2

After a bad experience with Magento and a worse one migrating to Magento 2, Kingspan found replatforming to IXO Commerce a doddle.

LN ERP Integration

We've provided Tanks.ie with automation where previous developers had let Kingspan down; this kind of complex integration is our comfort zone. 


Custom B2B eCommerce
Custom B2B eCommerce

We understand how to structure eCommerce for trade customers. INTUS Trade provides the specific stock, lead time and product information they need and the pricing, promotion, ordering and delivery options necessary to ensure all our trade sites are a useful resource which supports customers and adds real value.

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