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A curated product range, a strong brand identity, and an incredible eCommerce experience.

Wool and Wisdom are a British mattress manufacturer that specialises in using wool in their products. Unlike a lot of companies, Wool and Wisdom stock just four ranges, each with a selection of easily understood options. 

They came to us for our experience within the furniture and bed industry, where we can draw on past projects to create outstanding bespoke websites for our customers. 

Although they also sell to trade, this website was all about going Direct to Consumer. Like a lot of leading brands, Wool and Wisdom have adopted an approach that allows them to enjoy more than one route to market. 

“We made the right choice with Iconography, and really look forward to building on that relationship in the coming years”
- Philip Logan

Why did they choose Iconography?

Direct to Consumer

Thanks to our experience with other brands, at Iconography, we can advise on all aspects of D2C eCommerce, forming a true partnership.

Great Relationship

Wool and Wisdom originally found us after a terrible experience with another agency. They quickly saw why customer service is one of our core values.

Navigating Brexit

Selling in GBP and Euros, Wool and Wisdom needed an agency with the expertise to advise them on Brexit. Iconography was a perfect fit!


Wool and Wisdom's website is ready to grow with them; they can take advantage of the full suite of function available in IXO Commerce

Our core B2C eCommerce platform
Our core B2C eCommerce platform

Enterprise level eCommerce, tailored for each client by our team of dedicated developers. XTRO eCommerce features a comprehensive suite of leading edge features, including personalisation and intelligent merchandising to drive performance and deliver higher levels of user engagement and conversions.

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