Roomes Furniture & Interiors
Order value increased 500% in 12 months
Roomes came to us from a WooCommerce site that was outdated, slow and vulnerable. For customers and staff alike, the decision to launch with IXO Commerce has been a welcome one! The new website is the go to resource for supporting customers on the shop floor.
A futureproof site with form and function at the fore
The eCommerce team have really made the most of the Content Managed System to craft design-led pages throughout the site. The easy customisation allow Roomes to keep their website content fresh and stand out visually from their competitors.
IXO Commerce maintains a complex integration with their backoffice system to update stock and prices.
We're proud to have built an efficient eCommerce solution for Roomes. It's modern, easy to manage, fast and secure. The cherry on top? We work closely with their brilliant team to constantly innovate and improve the platform further.
We won't sacrifice modern design to handle product complexities
Complex product management
At Iconography, we specialise in working with furniture retailers which allows us to optimise our platform to meet crucial requirements and mitigate common pain points.
A key element of the Roomes brief was to offer a comprehensive purchasing journey for products with complex option configurations. IXO Commerce is not an off the shelf, one size fits all solution which allowed us to work closely with the eCommerce team at Roomes and create a completely bespoke solution.
Visually, it's immediately clear where products are offered in an array of options through the use of colour wheel imagery, 'teaser' swatches and a call to action button: "Click here to select your options".
Using the setting to combine product options, customers are then presented with an immersive full screen popup showcasing all the options available. In this corner sofa example, we can see what is on offer for Fabric, Accent Fabric or Leather.
Cutting out arduous multi-step processes renders the option selection journey quick, easy and transparent - most importantly, leading to increased conversions.
- Michael Perrett - eCommerce ManagerThe system is easy to use and works great with the complexities of furniture, which was a big factor for us in choosing a new system.
Enterprise eCommerce
We are eCommerce Experts; Digital Artisans. We work with RMS, CRM and EPoS, but eCommerce is where we started; we know it well.
Operational Efficiencies
It shouldn’t be about how hard your staff can work. IXO Commerce streamlines workflows and allows people to work smarter, not harder.
Content Management
IXO Commerce is packed with customisation features. Enjoy the freedom to craft pages in your own style to match your brand identity.
Furniture Specialists
Furniture eCommerce isn't straightforward. We were chosen over another supplier for that reason; our furniture clients succeed.
Our eCommerce platform
Enterprise level eCommerce, tailored for each client by our team of dedicated developers. XTRO eCommerce features a comprehensive suite of leading edge features, including personalisation and intelligent merchandising to drive performance and deliver higher levels of user engagement and conversions.
We would like to thank all the team at Iconography who collectively did such a great job.
Brian Hume, Martec International
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