Townfields Saddlery

We've worked with Townfields for over a decade, and that doesn't happen without a reason. When we replatformed them to IXO Commerce, they could really see the business benefits; this isn't just a front end revamp, but a root and branch revolution in their business systems. From top to bottom, we've improved efficiency, helping to transform Townfields into a lean, agile eCommerce company.

When we started looking at the relaunch for Townfields, it was obvious that the website was already performing well; after all, that was one of the reasons why they wanted a new one from us. 

Rather than reinventing the wheel, we focused on the areas where we could make simple changes and gain quick wins. Some of those were functional and some were design orientated, but all of those were made possible by how closely we work with our clients. 

Megan, our Head of Client Services, has worked with Townfields for years, and knew how their business worked, from purchasing to sales. That meant we understood the points of greatest friction and could work to smooth them away.