A serious B2B website for an agile client with high expectations
Bentley Designs want to encourage their B2B clients to buy online. They know that eCommerce provides the best solution to this complex proposition, streamlining internal processes and maximising sales opportunities.
They were used to a Magento platform that could take orders and provide basic product information to their customers, but it just didn't go far enough.
Bentley Designs aren't newcomers to the idea of online B2B. Unfortunately, they're also familiar with the limitations of Magento.
IXO Commerce provides a fresh start for Bentley Designs. From client management and CRM functions to order processing for and on behalf of their customers, the website covers every aspect of their business.
We have removed the stress from the B2B ordering experience, handling everything from supply chain processing and lead times, all the way up to marketing. International and domestic orders are placed on the same site and have access to the same stock levels. One solution for many customers.
- Nick TafeThe new website launched on schedule and we are delighted by its look and functionality.
B2B customers are managed centrally and assigned to a Buying Group. Each one has individual rules for product pricing, credit limits and product visibility.
Every order will be placed online, using all the lessons we've learned from B2C eCommerce for an excellent user experience.
Customers are able to fill a container as they add products to their basket. With every item, the container capacity is updated and displayed.
Within their account, business customers can access price and stock files, immediately available after every change.
We understand how to structure eCommerce for trade customers. INTUS Trade provides the specific stock, lead time and product information they need and the pricing, promotion, ordering and delivery options necessary to ensure all our trade sites are a useful resource which supports customers and adds real value.
The new platform is easy to use and has helped take our business to the next level.
Phil Andrews, Fuel Tank Shop
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