#GOOGLE

22nd June 2023 GA4 Updates: It's been a year since we started updating our websites to facilitate the switch from Universal Analytics to Google Analytics 4 and we are...

19th July 2022 GA4: Google have announced that the existing version of Google Analytics is being end of lifed in 2023; for anyone who manages a website, this means...

21st June 2021 Google Analytics 4: First, a little background. Google Analytics is the industry standard for website analytics. Thanks to their market dominance, Google have access...

9th March 2021 Google Algorithm Update May 2021: How confident are you feeling about your website? Over recent years, Google has proven again and again that they have the power to influence...

28th April 2020 Google Ad Credits in 2020: It's rare that anyone gives away money, but SMBs that have previously advertised with them will be getting Google Ads credits from the end of...

25th December 2019 A Guide to SEO Copywriting: Content is an essential part of any SEO strategy: Maybe the most important. Pay Per Click advertising is all well and good, but without decent...

25th October 2019 SSL Needed for Google: An SSL Certificate is a form of security for webpages; you'll have seen them all over the web. They add an extra layer of encryption to a site,...

25th September 2019 Security with SSL Certificates: SSL certificates provide end to end encryption for data sent to and from a website. The basic idea dates back to the nineties, when programmers...

25th August 2019 Inappropriate Advertising: You don't have to look very far to spot the news stories at the moment; Google is in hot water over the way in which their advertising works....

25th March 2019 How to use Google Analytics: This free to use software is the best way to measure the success of your website. If you aren't using it, you're missing out on a tool that can...

1st September 2016 Merchant Center: Once again, they've announced some updates to Merchant Center. These won't be taking effect until a little later in the year, but we wanted to...

16th May 2016 Barcodes Have Come to Merchant Center: So, what's a GTIN? It's really very simple; it's a barcode and Google wants you to have one for every product in their feed. This isn't new as...

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